The Innovative Era of Heat Transfer Printing

Surface Printing Experts

1. The Innovative Era of Heat Transfer Printing

Kevin Kelly, an American considered a spokesperson and observer of internet culture, wrote in his book *The Inevitable*: 'The saddest thing about this era is that you work hard, but you are not on the forefront; you are smart, but you are not in the trend. Understanding trends is what signals that victory is in sight.' Innovation that aligns with the times may be the only way forward.

2. Conceptual Innovation in Heat Transfer Printing

Action originates from thought, and the mindset of business operators determines the next direction of enterprise development. Innovation in heat transfer film concepts requires a clear awareness that the market is changing influenced by new technologies, independent of individual will. Change is following the trend, and only then can it inspire the courage to innovate and dare to try paths never taken before.

Enterprise transformation and upgrading lie in putting thought into action. Companies should take a broad perspective while focusing on details and, step by step, ensure that the work in 2016 is done well and solidly, laying a strong foundation for the next stage of development.

Heat transfer printing also requires supply-side reform, involving 'capacity reduction' and 'shortfall compensation.' This reform includes mergers and acquisitions of large-scale enterprises to improve the industrial chain, as well as small and medium enterprises banding together for mutual support and the voluntary exit of firms that cannot bear the pressure. It also involves adjusting and reducing relatively redundant capacity, and, following the national 'Belt and Road' strategy, boldly entering new markets with printing demands to seek new development opportunities.