The printing industry is entering e-commerce platforms, creating its own e-commerce platform for the printing industry.

Surface Printing Experts

1. Employees Transform into Shareholders, From Serfs to Masters

The editor has always felt that Hongda Printing is a company with a particularly strong Internet spirit. The “Internet spirit” refers to openness, equality, collaboration, and sharing.

With the continuous development of the Internet, the scope and scale of equity incentive programs are also expanding. Recently, Gaotu Company held a unique equity incentive conference.

It is reported that on that day, 37 colleagues received envelopes containing the equity incentives. From the moment they received the envelopes, their status changed from employees to shareholders. This change in identity signifies greater responsibility and also brings greater motivation! It is believed that Gaotu Company will continue to develop and prosper.

2. Yiqixiu Secures Series B Financing, Mingpian Tianxia Strategically Invests in Yiqixiu

On August 9, H5 production and marketing platform Yiqixiu announced that it had secured 60 million RMB in Series B financing, led by Jinhui Feng, with participation from Broadband Capital, Fenghou Capital, Guangyin Network, and Mingpian Tianxia. Among them, Guangyin Network and Mingpian Tianxia participated as strategic investors.

Many people have likely experienced or shared those visually appealing H5 micro-scenes accompanied by music. Marketing and business professionals may use them frequently—Yiqixiu. How does it relate to our printing industry? In fact, Yiqixiu has a close and intricate relationship with the printing industry.

3. Why Did Mingpian Tianxia Strategically Invest in Yiqixiu?

Mingpian Tianxia and Yiqixiu have been closely collaborating for several months. On April 13 this year, an eye-catching headline advertisement appeared on the Yiqixiu official website: "Print Business Cards for One Yuan!" From that day on, users of Yiqixiu’s light design platform could not only easily design business cards, flyers, and posters, but also complete online printing directly on the platform with a single click.

It is reported that “Print Business Cards for One Yuan” attracted 6,000 users to place printing orders on Yiqixiu’s light design platform within just half a month. This campaign marked Yiqixiu’s first attempt to monetize traffic into printing through cooperation with Mingpian Tianxia.